The (Yellow Brick) Road to IFBC 2013

Downtown Seattle

Seattle skyline. Photograph courtesy of Rafael Alcalá. All rights reserved.

On September 19th, I will arrive to the Emerald City to see the wizards… the wonderful wizards of food preparation, writing, photography, marketing and internet savvy. The 2013 edition of the International Food Bloggers Conference will take place in Seattle, Washington from September 20 through the 22nd. Three hundred and twenty bloggers will gather to learn, network, and taste their way through some of the city’s great food.  A steel flying house will take me there, perfectly timed to celebrate my third year of blogging.

Seattle will be the host city to IFBC 2013, and I couldn’t be more excited to get there with E.  The Pacific Northwest has been in my radar for visiting for a few years now.  The culture, the food, the wineries, and the legendary music scene draw us to this area.  We won’t need green-tinted glasses  to appreciate Seattle’s charms.

IFBC 2013 – A quest for brains, heart, and courage

Why am I attending IFBC 2013?  To sharpen up my blogging skills, meet dear blogging friends beyond the computer screen, and keep building confidence in my cooking and writing skills.

Pike Place Market

Pike Place Market. Photograph courtesy of Rafael Alcalá. All rights reserved.

Brains – Improved Blogging Skills

I felt like a kid in a candy store reading about the different sessions and activities scheduled around IFBC 2013.  All activities are grouped in three topics: technology, writing, and food.  I am gravitating towards the writing sessions.  If my writing is not compelling, it doesn’t matter if I have the most on trend recipes or the latest kitchen gadget at my disposal.

I will definitely schedule the following sessions into my IFBC agenda:

  • Entrepreneurial Journalism:
 Building Your Food Blog Media Business
    How food bloggers can 
thrive and grow in the competitive digital writing space with Mark Briggs
  • Wine & Writing: Live Blogging: An Exercise in Writing with @BordeauxWines
    How to write about wine tasting… with flashbacks of the great wine I enjoyed while visiting Bordeaux back in 2013!
  • Story Telling: The 7-Part Structure of Stories
    How to tell a good story, on paper, on video, etc. using the classic seven-part structure of stories.  After this session, I will have tools to make my stories stick to my readers memories.  The session will be led by Taught by Cookus Interruptus performers and cooks Cynthia Lair and Matt Smith.
  • The Elements of Style
    How to make a bigger impact with my writing with author and writing coach Kathleen Flinn
View from the Space Needle

View from the Space Needle Photograph courtesy of Joanne Jimenez. All rights reserved.

Heart – The First Big Dorista Meet-Up

Even though the learning opportunities at IFBC 2013 are enough of a draw by themselves, I knew I had to attend the conference after learning that Dorie Greenspan would be the keynote speaker.   My blog is what it is today because I decided to join an online cooking group two and a half years ago: French Fridays with Dorie.  I have not only learned to cook traditional and modern French food, I have bonded with dozens of bloggers like myself on a weekly basis over a recipe from Around My French Table.  Just click on any  French Fridays post for a taste of what our community is like.

The FFwD crowd has been cooking together for almost three years.  In those three years, you can imagine all the milestones and moments we have gone through and shared in our weekly posts.  The opportunity to meet some of the members of the group ‘in real life’ after all this bonding – and the lady who has taught us different things about food and indirectly ourselves – was not one I could pass up.

Space Needle

Space Needle view. Photograph courtesy of Rafael Alcalá. All rights reserved.

Courage – Breaking Out of the Shell

Even though I will be arriving at IFBC 2013 with sixteen Dorista friends, plus a couple friendly Latina bloggers on my familiar faces list, I find courage to go out and meet as many people as I can during the conference weekend.  The IFBC 2013 group in Facebook has been a blessing.  It was the perfect place for making introductions, clearing up questions, learning about our host city, and giggling over silly words like scrump.  

I will also find the courage to decide whether I will take my blogging one step further.  I am tired of working around the “I’m swamped at work” and other excuses for not taking my blog up to the level I know I can achieve.  I trust that the tools I will learn at the conference will give me confidence to generate better content that’s fun for me to write and useful and entertaining for you.

And gratitude…

I am extremely grateful to a few people who are making my journey into IFBC 2013 possible.  E – my husband – has been supportive since day one.  I told him I wanted to go to Seattle for the conference, and he was the first one to tell me that we had to go.  I’m almost jealous of all the great sightseeing and exploring he’ll get to do while I’m participating in the IFBC activities at the W Hotel.  I would also like to recognize my Dorista friends Mary (Lights On, No Brakes), Alice (A Mama, A Baby, and a Sharpei), Susan (Create Amazing Meals) and Trevor (Sis.Boom.[Blog!]).  I know we will have a wonderful time taking what we have built over the last three years over to ‘real life’ – in no small part thanks to all the time and love you’ve put into our gathering.

Thanks to my friends Joanne and Rafa for the gorgeous Seattle pictures they shared for this post too!


IFBC 2013

The International Food Bloggers Conference, organized by Foodista and Zephyr Adventures, will take place on September 20-22 at the W Hotel in Downtown Seattle.  Great Food 360° is happy to participate as a blogger in the conference.  Stay tuned for additional posts under tag “IFBC 2013”

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Adriana is a financial analyst by day, avid home cook in the evenings, and food blogger and runner in the strange hours between those two. When not in the kitchen concocting meals and stories to pass around, she is out looking for the next great bite (or the ingredients to make it at home), checking what's new at the market, or planning a trip around great food and wine.

10 Responses to “The (Yellow Brick) Road to IFBC 2013”

  1. Maria Aponte
    September 2, 2013 at 7:38 pm #

    I LOVE this city and the conference seems like a blast. Have fun! Make sure to eat at the market and drink the local beer! It’s awesome! 🙂 Saludos!

  2. September 3, 2013 at 12:55 am #

    What a wonderful & heart-felt post, Adriana! Now I’m even more excited! So looking forward to meeting you!

  3. Norma - Platanos, Mangoes and Me!
    September 3, 2013 at 9:43 am #

    First, have a great time and I cannot wait for your return to read about your adventures. Safe trip…

  4. Alejandra
    September 3, 2013 at 1:53 pm #

    I’m sure you two are going to have an amazing and well-deserved vacation… and most important of all, the brains get us by our day jobs, but not everyone has the heart nor the courage to do what is really fulfilling. It’s your humbleness and gratitude what has brought you so far… Love you Sis, besos!!!! (And don’t forget to bring me a “little something” ;))

  5. September 6, 2013 at 8:07 am #

    Great post, Adriana. It almost makes me wish I were on facebook just to connect 🙂

  6. September 10, 2013 at 7:47 pm #

    Have fun! Wish I could be there too…

  7. September 15, 2013 at 8:28 am #

    Sounds like you are all going to have fun! I didn’t even know about this conference until everyone started blogging about it – may have been a good opportunity to visit the US.

    • Adriana
      September 17, 2013 at 11:52 am #

      We started talking about this over at the FFwD Facebook group. If you haven’t joined yet, I suggest you do!


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